This year is the 2500 anniversary of the birth of the marathon. “Toray Cup” Shanghai International Marathon on the basis of the classical heritage, active and innovative, and strive to demonstrate to the world through the tournament after the World Expo Shanghai is the “City Better Life” the new image with the use of Teardrop Banner flying flag.
One innovation: what the racing line linkage. Previous years, the Shanghai International Marathon race course runs through the urban landscape and landmarks Puxi, Shanghai, only to show the “half.” With the Shanghai World Expo held in Shanghai in order to fully display a colorful city of charm, the Organizing Committee at all levels of leadership support and collaboration of the Council under commissioned to conduct a route change, the first time the Puxi and Pudong large linkage, race route starting point for the Century Square on Nanjing Road, the players will pass through the bustling Nanjing Road commercial circle, blending historical atmosphere and modern flavor of the new Bund, the permanent retention of the China Pavilion, and finally reach the end – the new symbol Shanghai Oriental Sports Center, venue of next year, the world’s highest standard of individual domestic sports events – FINA World Championships will be held here. The new line will have a rich history and culture and the meaning of Puxi, the rapid development of Pudong changing, with shows for everyone.
The second innovation: the first live coverage of the event. In 2009, half live successfully on the basis of the organizing committee together again this year Shanghai Television Station, by the Expo’s “days”, the new line of “place” for live transmission of the event and arrange for helicopter aerial photography. Marathon opening ceremony, starting the ceremony, all the stages, the arrival of players, players sprint, awards ceremony, and many exciting moments to complete the panorama presented through the TV lens 11, which will be “Toray Cup” Shanghai International Marathon in their brand building another leap. In addition, this year’s event will continue through television, newspapers, elevated wind Feather Flags and other media coverage and publicity, the use of bus and subway lightbox mobile TV public service ads, increasing the event propaganda, full publicity events reported.
The third innovation: supporting innovative and diverse activities. This year, the tournament committee will focus on “Marathon 2500″ launched a series of events supporting activities. For example: invite celebrities, experts and scholars to participate in the “Marathon Forum”; spread marathon culture, promote competition culture and the arts “marathon in 2500 Photo Exhibition” and so on.
Positive innovation in the same time, the organizing committee will be fully complete the preparatory work, provide first-class service guarantee. In particular, the implementation of the Teardrop Banner with a new line of scientific management, develop detailed work program to improve race along the way and end point of order, and to strengthen the management of transportation and the audience, adjusting drinks, water, water station facilities, the development of the emergency support program, further strengthen the power of medical care, to ensure security. In addition, there is potential for cheating, race organizers comprehensive revision of the competition rules, an additional level of athletes for an appointment, stressed the cheating penalties and additional sub-time group of referees, and resolutely put an end to all kinds of cheating.
“Toray Cup” Shanghai International Marathon is a positive rapid pace of the domestic first-class, world-renowned brand event goals. “Toray” as the Shanghai International Marathon’s title sponsor, has provided for the event for 14 consecutive years of financial security, the Japanese company Asahi-pass DK generous help. Shanghai International Marathon through the bridge, further strengthening the Sino-Japanese non-governmental exchanges between the two sides to enhance the friendship between the two peoples and promote the Sino-Japanese friendship.
This year’s tournament by the Chinese Athletics Association and the Shanghai Sports Federation and organized by Shanghai Sports Competition Management Center contractor, Shanghai Track and Field Association, Pudong, Huangpu, Jing’an District Sports Association, the five-star sports, Oriental Sports Center Co, Toray (China ) Investment Co., Ltd. Special sponsor, Toray Industries, Japan-China Friendship Association tournament backer. Mizuno (China) Sporting Goods Co., Ltd., YKK Corporation, Seiko Holdings Corporation, Japan Airlines, Gateway Sporting Goods Co., Ltd. Kunshan more to provide support for the game.
Shanghai International Marathon began in 1996, since its inception has always been committed to race The quality of the building, the successful games and constant improvement of the city of Shanghai has won the praise of many. As Shanghai, fitness an important part of the section, “Toray Cup” Shanghai International Marathon has become general public willing to participate, share movement health event in Shanghai every year in celebration of the people and international friends to Run Sports festival.