Market situation and elaborate activities purposes. Market situation how? what is the purpose of this activity? is to handle inventory? is to enhance sales? is the fight against competitors? is new? is to enhance brand recognition and reputation? only purposeful to make activities targeted.
Second, event objects
Activity is the target market of each individual or a specific group? the activity control in how buildings? which people are the main objectives of the promotion? who is a secondary goal of a promotion? correctness of those choices will directly affects the final result of promotions.
Three activity theme
In this section, primarily addresses two issues:
1, 2, packaging activities determine the active theme theme
Price? price discounts? gifts? drawing? coupon? service promotions? show promotions? consumption credit? or other Retractable Banner promotional tools? what kind of Retractable Banners promotional tool and select what kind of Retractable Banners promotional themes, to take into account the objective of the activity, competitive conditions and the environment and the promotion of the cost budget and allocation.
After you have determined the theme of art to the extent possible “flag of tiger skin and big”, downplay the commercial purposes of promotions, bring activities closer to consumers, more hit with consumers.
This part is the core elements of the program of Retractable Banners promotional activities, should be innovative, active with awesome power and exclusivity.
Four way, activities
This section focuses on specific activities. There are two issues to focus on:
1, the identification of partners: pull on Government backing, is also hung up the media “sheepshead” to sell of “dog meat”? is the manufacturer alone, is also and the dealers work together? or joint promotions with other manufacturers? and the Government or media, helps to rely and campaigned; or other manufacturers and dealers joint can consolidate resources, reduce costs and risks.
2, determine the degree of stimulation: promotions to be successful, it is important to make the activity stimulating force, can stimulate the participation of the target object. Stimulate higher levels, promoting sales of larger reaction. But there is also marginal effects of this stimulus. Must therefore be based on analysis and summary Retractable Banners promotional practice, taking into account the objective market environment determines the appropriate level of stimulation and the corresponding costs of inputs. Composition of the hourly rate Retractable Banner production cost.
Five, activity time and place
Properly selected the time and place of the promotions will do more with less, poorly chosen is thankless. In time to allow consumers free participation also in place allowing consumers easier, but also beforehand Chengguan, the industrial and commercial sectors such as communication is good. Launching Retractable Banners promotional campaigns not only time and place are important, how long time effect at best, in-depth analysis. Duration is too short will result in repeat purchase cannot be achieved within this time, many cannot achieve the benefits should be; the duration is too long, and would lead to high costs and market-no heat, and reduce the fetch in customers ‘ minds.
Six, advertising fits
A successful promotion, Omni-directional advertising fit is required. Choose what kind of advertising creative and expressive? what kind of media hype? which means that different audiences arrival rates and costs of inputs.
Preparation in three blocks:
1 2, personnel arrangements, material preparation 3, pilot program
In respect of personnel arrangements to “everyone there, everything was tube”, no gaps, no crossover points. Who is responsible for communication with the Government, the media? who is responsible for writing copy-writing? who is responsible for site management? who was responsible for the gift issue? who is responsible for customer complaints? you want to consider all aspects of, or out of trouble on different pretexts, balanced program.
In terms of material prepared, big and small, large vehicles, small screws that are listed, and then press the inventory, sure, otherwise inevitably lead to the bustle at the scene. Is particularly important, because the activity program is determined on the basis of experience, it is necessary to carry out the necessary tests to determine Retractable Banners promotional tool of choice is correct, stimulating degree the suitability of existing channels are ideal. Tests can be is to ask consumers, fill in the questionnaire or in a specific region of pilot programs.
Eight, the medium-term actions
Medium-term actions are mainly controlled discipline and field of activity. Discipline is the guarantee of persons hors de combat, is a prerequisite for perfect implementation of the program, on all aspects of personnel involved in the activities in the program disciplines detailed provisions. Control all aspects of arrangements is clear, to be busy without messy, orderly. Retractable Banner printing and graphic design technique at the same time, in the implementation of the programme, it is timely to adjust the line of Retractable Banners promotional range, strength, and focus, maintain control of marketing programs.
Nine, later extension
Late renewal of major media publicity issues, this event will follow the ways in which media publicity? brain Platinum is past master in this regard, even if one isn’t successful promotions will FRY was unprecedented in the media.
Ten, expense budget
No interest, no raison d ‘ etre. Retractable Banners promotional activities should make budgetary inputs and outputs. When love multi-VCD “sunshine action plan b” failed because there was no budget in the cost until after the activity carried out, only to find the plan companies have no financial support. A good Retractable Banners promotional activities, a good ideas alone are not enough.
XI, accident prevention
Every activity has some accidents may occur. Such as intervention in the Government sector, consumer complaints, and even weather mutations leading to outdoor Retractable Banners promotional events cannot continue, and so on. Various unexpected events that may occur must be made the preparations for all necessary human, material and financial resources.
12, the effect estimates
Predict the event will achieve the kind of results to facilitate activities compared with the actual situation of the end, timing from the level of stimulation, promotion, Retractable Banners promotional media summary, success and failure points.