The movie version of the patch advertising network, must be the characteristics of the Internet itself, design innovation, and constantly improve the user experience more colorful form, to attract users to participate in order to get a better dissemination of results.
Investment of $ 150 million blockbuster “Transformers” in the world to earn windfall profits. It is understood that, in addition to exceed hundreds of millions of dollars in box office receipts, the single implantable advertising revenues near $ 40 million. In China, only ad placement there are eight well-known manufacturers, including China Unicom, General Motors, KFC and other running advertising fee of about 12 million yuan.
Previously, movies, advertising Retractable Banner placement shaping the “hero” with Dopod phone, the classic case of “Crouching Tiger, Hidden Dragon” and the Michelin tires. Today, the placement advertising has become a universal language to connect from the producers and advertisers, is one of the most important ways of return on investment, the movie also increasingly become a marketing platform to attract advertisers.
Based on this environment, a bold idea and practice ongoing, and that is ad placement on Internet copyright movies, to the Internet as a communication carrier. So this model in terms of advertisers have much practical value? Rampant piracy in the Internet today, whether high copyright can be recovered through ad placement? For the audience in terms of whether we can accept, and are willing to accept this form? Continue reading