This year is the 2500 anniversary of the birth of the marathon. “Toray Cup” Shanghai International Marathon on the basis of the classical heritage, active and innovative, and strive to demonstrate to the world through the tournament after the World Expo Shanghai is the “City Better Life” the new image with the use of Teardrop Banners flying flag.
One innovation: what the racing line linkage. Previous years, the Shanghai International Marathon race course runs through the urban landscape and landmarks Puxi, Shanghai, only to show the “half.” With the Shanghai World Expo held in Shanghai in order to fully display a colorful city of charm, the Organizing Committee at all levels of leadership support and collaboration of the Council under commissioned to conduct a route change, the first time the Puxi and Pudong large linkage, race route starting point for the Century Square on Nanjing Road, the players will pass through the bustling Nanjing Road commercial circle, blending historical atmosphere and modern flavor of the new Bund, the permanent retention of the China Pavilion, and finally reach the end – the new symbol Shanghai Oriental Sports Center, venue of next year, the world’s highest standard of individual domestic sports events – FINA World Championships will be held here. The new line will have a rich history and culture and the meaning of Puxi, the rapid development of Pudong changing, with shows for everyone.
The second innovation: the first live coverage of the event. In 2009, half live successfully on the basis of the organizing committee together again this year Shanghai Television Station, by the Expo’s “days”, the new line of “place” for live transmission of the event and arrange for helicopter aerial photography. Marathon opening ceremony, starting the ceremony, all the stages, the arrival of players, players sprint, awards ceremony, and many exciting moments to complete the panorama presented through the TV lens 11, which will be “Toray Cup” Shanghai International Marathon in their brand building another leap. In addition, this year’s event will continue through television, newspapers, elevated wind Feather Flags and other media coverage and publicity, the use of bus and subway lightbox mobile TV public service ads, increasing the event propaganda, full publicity events reported.
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